2021年10月25日

Save(彭博社)——在投資者的幫助下，一位畢業於哈佛大學的設計師將自己的內容營銷平台變成了一家獨角獸公司，投資者押注企業軟件是中國科技行業的下一個巨大機遇。(彭博社)——在投資者的幫助下，一位畢業於哈佛大學的設計師將自己的內容營銷平台變成了一家獨角獸公司，投資者押注企業軟件是中國科技行業的下一個巨大機遇。Tezign是一家將設計師與企業聯係起來的初創公司，該公司表示，該公司完成了由淡馬錫控股(Temasek Holdings Pte)領投的第一輪D輪融資，使其估值超過10億美元。它從新加坡國家投資公司和其他支持者那裏獲得了大約4000萬美元。Tezign由哈佛大學博士範淩於2015年創立，融合了在線招聘公司Upwork Inc.和Adobe Inc.的營銷雲:它將創意人才與品牌和營銷人員相匹配，客戶也使用其平台管理他們的數字內容。這家總部位於上海的公司是眾多立誌成為中國市場下一個甲骨文(Oracle Corp.)和Salesforce.com Inc.的初創公司之一。中國是一個價值120億美元的新興企業軟件市場。範冰冰在接受采訪時表示:“中國企業數字化轉型的趨勢很明顯。”“過去依賴大型科技公司進行銷售的品牌現在希望建立自己的消費者數據庫，並在內容生產和分發方麵擁有權力。每個品牌都可以像迷你版的阿裏巴巴那樣運作。”自近一年前中國政府開始遏製大型科技企業以來，投資者一直在遠離曾經炙手可熱的消費互聯網行業。 Instead, they are plowing money into enterprise software and advanced technologies like chips and autonomous driving -- key initiatives in Xi Jinping’s drive to achieve technology self-sufficiency in China. Tezign’s latest fundraising comes after it completed in March a $100 million Series C round led by Sequoia China and Temasek. Last month, digital signature startup Esign also hit unicorn status after raising 1.2 billion yuan ($188 million) from venture firms including Sequoia China and IDG Capital. Tezign will use the proceeds to strengthen its sales network and technology capabilities, Fan said. The 40-year-old founder expects revenue to double to at least $40 million this year, adding he’s in no rush to make a profit. The startup intends to increase its large-enterprise clients -- which currently include Alibaba Group Holding Ltd. and Unilever Plc -- to 1,000 in three years, up from 200, he said. The firm plans to generate 30% of revenue from outside China by the same period, as it ventures into markets like Japan, South Korea and Southeast Asia. Fan taught at the University of California at Berkeley and a Beijing college for seven years before starting Tezign with several students. “When we first met with Dr. Fan back in 2015, Tezign was still pre-revenue and trying to find its product-market fit,” said Peter Cheng, whose Eminence Ventures invested in its Series A round. “But with his background, it’s obvious the founder-market fit was there.” ©2021 Bloomberg L.P.