2023年3月29日

。正與牛仔服裝品牌American Eagle合作推出限量版“Beauty is In Your Jeans”。根據一份新聞稿，經濟實惠的美容品牌E.l.f.正在與牛仔褲和服裝品牌American Eagle合作推出限量版“beauty is In Your Jeans”套裝，其中包括三款化妝品和一個品牌牛仔手提包。該係列已經在E.l.f的抖音商店和直播購物平台NTWRK上推出，並將於周四在elfcosmetics.com、ae.com和部分美國鷹(American Eagle)商店上市。此前，她曾在2021年與奇波特樂(Chipotle)合作，去年與唐恩都樂(Dunkin’s)合作，推出了化妝品係列。Dive Insight:此次合作是e.l.f.的第一次時尚合作，也是American Eagle的第一個美容係列。這兩個品牌都有強大的Z世代消費者基礎，E.l.f.在Kyra的“2022年Z世代美容報告”中位居榜首，而美國鷹(American Eagle)在牛仔服裝類別中擊敗了它們。主打牛仔主題的雙關語，價格實惠，包括12色的牛仔Daze眼影盤，售價16美元，色調名稱如媽媽牛仔褲、喇叭褲和高層;完美pHIT潤唇膏，售價8美元;一個Get Cheeky Clay麵膜，售價11美元; and a Beauty is in Your Jeans Vault for $50 that features the whole set in a signature bag. A selfie stick was also made available for shoppers on the NTWRK platform. In February, E.l.f. posted a 49% year-over-year increase in net sales to $146.5 million in Q3, and in a statement , Tarang Amin, E.l.f.’s chairman and CEO said the brand’s market share had increased by 150 basis points, according to Nielsen. “This quarter marked our 16th consecutive quarter of net sales growth, reflecting the continued strong execution by the E.l.f. Beauty team,” said Amin. “ As we look ahead, we're excited about the potential we see as we continue to make the best of beauty accessible to every eye, lip, face and skin concern.” American Eagle, which also owns the Aerie brand, reported Q4 earnings in March and managed to beat estimates, although total net revenue of $5 billion was flat compared to fiscal year 2021, and brand revenue declined approximately 3%.