易燃物

2023年4月17日

火絨推出其新的全球品牌活動,它始於一個刷卡”,澳大利亞市場,借助當地機構Akcelo,茁壯成長的公關,小巷和放大。運動的時間可以歸結為易燃物的知覺已經“開始擺脫品牌”,全球首席營銷官,梅麗莎霍伯利告訴Mumbrella。“當你不告訴人們你是誰,然後他們會想出自己,”她說,指的是交友應用的聲譽作為一個“連接”網站,盡管31%的Z一代成員使用該網站尋找一個長期關係。解決認知差距,易燃物突出約會可能應用的多樣性提供了數以百萬計的用戶,為了做一些地麵與Z一代用戶誰正在尋求以不同的方式連接前幾代人。廣告“我想接近的見解,“霍伯利說。“承認火絨獨特魅力”和“把以美麗的方式生活”。運動圖像被法國混合光數字藝術家,波爾Kurucz和由清晨防暴,明亮的色彩和場景,喚起“現代童話”在不同描述現代約會的旅程。“連接在易燃物深入別人的宇宙。推而廣之,這次競選是一個浸到五顏六色的和多樣化的世界的夫婦的匹配,“Kuruz說。“故事,色彩,集的多樣性,字符和交互的活動是一個視覺寓言匹配可以創造無限的可能性。 To convey the depth and intensity of relationships Tinder used a cocktail of unusual chromatic combinations, vibrant colours, contrast and pop aesthetics.” The creative not only celebrates the diversity of possibilities, but also genders, orientations and multiculturalism, with campaign executions produced with a diverse cast and crew. Hobley felt strongly that as the biggest dating app in the world, Tinder has a responsibility to “keep chipping away at stigma, homophobia, transphobia” and to “make it easier for non-binary folks to talk about dating and sex and relationships”. “What we really want to say is: whatever you’re looking for is great, and whoever you are is also fucking great, and we will be here as a brand for you.” Partner and ECD at Mischief, Bianca Guimaraes, said: “Tinder’s challenge to us was bigger than a change of brand perception—it was a change of dating perception. For more than ten years Tinder has made it easy and fun for members to meet up, yet along the way, some people have grown cynical about online dating. Today, there’s a new generation of people who aren’t jaded by dating, nor do they define dating the same way. The opportunity for Tinder is to communicate the infinite possibilities that exist on Tinder that lead to a one-time vibe or a long term relationship. We were inspired by how a match can launch into any one of those outcomes.” The campaign will roll out on social media, across TikTok, Snapchat, YouTube and Instagram, as well as OOH, in large format rail and tram, street furniture and street posters. Credits