2022年5月6日

許多初創企業是靈感來自南亞的傳統美。一些品牌專注於“包容性”的美麗風投們說這是一個快速增長的領域。別人關注護膚品和健康領域,看到流感大流行期間增加投資。藏紅花的臉緊膚精華素,光明為頭發生長薑黃茶,越來越多的美容創業靈感來自印度次大陸。有些人把阿育吠陀的原則——一個古老的整體醫學體係在印度的傳統,西方消費者。這些創業公司計費自己健康品牌,引進美國顧客美容儀式南亞婦女已經練習了幾個世紀。別人推出化妝品線解決普遍擔憂深色膚色的女性一直被忽視的主流美容品牌。包容的美麗空間是一個快速增長的領域,根據達芙妮切,蒙太奇企業負責人。有色生活,她的公司是一個主要投資者南Asian-founded化妝品品牌在2021年籌集了300萬美元的資金。這個品牌的其他投資者包括鹵素資本和牧師的資本。 Aavrani , a pioneer in luxury Ayurvedic skin care which launched in 2018, has raised almost $10 million in two rounds from firms like Amplifyher and The MBA Fund, according to Crunchbase. Over the past year, venture-capital investment in beauty and wellness companies has jumped significantly. Between 2016 and 2020, the average amount of funding raised by individual companies in this space was around $1 million. By 2021, that number climbed to $3.2 million, according to Crunchbase. Some of the past year's biggest beauty news came from companies based in India. MyGlamm , a Mumbai-based direct-to-consumer beauty startup, ascended to unicorn status with a valuation of $1.2 billion. Nykaa , a fashion and beauty e-commerce firm, made almost $13 billion in its debut on India's National Stock Exchange, and launched its founder, Falguni Nayar, to the status of India's richest self-made billionaire. Many emerging beauty startups operate as direct-to-consumer, or DTC, companies, which means they sell their products straight to consumers without the help of middleman retailers. The recent surge in investments in these companies can be attributed to the broader success of DTC vanguards like Dollar Shave Club, Warby Parker, and Casper. Not that all successful DTC brands are completely infallible. Glossier, the "cool-girl" beauty brand that catapulted to massive success in 2019, laid off 80 employees in January. Still, several Ayurvedic skin- and hair-care startups have popped up following Aavrani's success, such as Soma Ayurvedic, Fable & Mane, and Prakti Beauty, which was founded by the model Pritika Swarup. Business of Fashion predicts that by 2026 the global Ayurvedic products market will triple in growth from 2017, and reach a total of $14.9 billion in value. Established beauty houses have jumped on the trend, too. Estée Lauder recently invested in the New Delhi-based luxury skin-care brand, Forest Essentials. Deepica Mutyala, the founder of Live Tinted, often weaves her own experiences as a girl of South Asian descent growing up in Texas into the company's campaigns. She's said she would dye her hair blonde to meet Western beauty standards, but still grapple with biases against darker skin within the Indian American community. Mutyala found herself at odds with both Indian and Western ideals of beauty. Her signature product, the Huestick, is born out of that struggle. Che calls Mutyala an "outsider to the industry but an insider to the problem" and said that it was one of the many reasons her firm was compelled by Mutyala's vision. Priyanka Ganjoo, a Harvard Business School graduate, launched Kulfi Beauty in 2020 out of a similar personal impetus. Ganjoo, like many women of South Asian descent, has dark under-eye circles, so she would wear colorful makeup to distract from them. Her line of vibrant eyeliners builds off that childhood practice. Ganjoo says she would consider VC funding if she found the right partner, but they would have to be someone who aligns with Kulfi's goal of building an inclusive global brand. "Before starting Kulfi, I would encounter brands that tokenized and appropriated South Asian culture," Ganjoo said. "Finally, I decided it was time for a South Asian founder to reclaim our narrative and represent our community through our products, our storytelling, and our actions." Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications