2019年5月28日

消費者注冊任何訂閱框現在知道鑽。他們填寫一份簡短的問卷建立風格偏好和配件的需求,和算法。一般來說,有一個元素隨著時間機器學習;客戶保持參與服務的時間越長,越多的數據項目的人工智能被他們接受或拒絕。理論的結果是,更多的輸入,AI會更好的匹配的客戶項目他們喜歡的工作——不過,當然,有些結果比其他人更好。在許多方麵,巴特勒時髦的檢查所有的盒子,有一個相當大的差異。針對男性想穿更好——但或許不想工作,努力做它——服務發送用戶每月一盒服裝為65美元,其中包含一個機構的零售價值約150美元。但最大的區別是,打開問卷不短——事實上,它長200的問題。“我們的技術將允許男人再也沒有購物,但與自己的衣櫃,自己有信心在任何情況下,“阿裏Najafian創始人兼首席執行官說。但是實現它並真正減輕購物作為客戶的負擔生活,他說,這台機器需要足夠的數據來做出決定。 A quick questionnaire might be user-friendly on the front end, but that early speed comes at a cost. The odds are lower that the computer will get it right in early interactions, meaning the customer will spend more time returning items , which is arguably more onerous than answering extra questions in an online quiz. Moreover, churn is an endemic problem in the subscription sales business, especially in apparel. According to the PYMNTS Subscription Commerce Index , voluntary churn happens for all kinds of reasons: the site is hard to navigate, the experience is choppy, the goods don’t meet the consumer’s needs or, critically, the sign-on and authentication process is too long and cumbersome, causing the consumer to bail out before finishing. Trendy Butler, it seems, is violating a cardinal rule by asking customers to take extra time signing in. But, according to Najafian, following one key rule to break another – and, arguably, a more important one – is not a good strategy, particularly in a world where all kinds of services are offering to send wardrobe elements in a box each month. If the clothes don’t match up to customers’ expectations out of the box, so to speak, they are quite likely to try again elsewhere. If it comes correct and relevant the first time, he noted, they tend to stay engaged. Most reviewers have noted that Trendy Butler is a brand for the more fashion-forward male shopper. Their main customer acquisition channels are on social media, where enthusiast influencers offer monthly unboxing videos to show off their latest clothing hoard. And though it is a bit hard to imagine a customer who watches fashion unboxing videos on Instagram but who doesn’t like to shop for clothes, Trendy Butler’s most likely shopper isn’t necessarily looking to never shop again so much as they are looking to find inspiration to add a bit of flair to their wardrobe. “By going out on a limb with your style preferences while signing up, you’ll get professionally selected items instead of searching for them on your own. When taken together, there’s almost no reason not to try something new,” one reviewer wrote, noting that the service had managed to dynamite him away from his “conservative” dressing habits, at least part of the time. The service is also firmly committed to inspiring users to take more sartorial risks with a fairly open return policy – if the customer doesn’t like anything in the box, they can send it back free of charge. The goal, according to Najafian, is for customers to make use of that policy as infrequently as possible, of course. Most brands try to achieve that by making it difficult or expensive to return items, he noted, almost always to their detriment. Instead, he said, the focus should be on preventing returns by making sure what’s in the box is something the customer wants to keep. ——————————–