2023年1月24日,

Tech.eu Tech.eu見解產生的洞察力和指導策略,其全麵的內容和報告。瀏覽內容流行見解。VanMoof:他們賣的越多,他們越輸飽受供應鏈問題和質量控製問題,一旦電動自行車行業領先的VanMoof跡象的努力跟上。總部位於阿姆斯特丹城市電動自行車的開發者和設計師VanMoof正麵臨金融難題。根據2021年銷售數據處理由荷蘭金融媒體FD VanMoof自行車銷售的成本大於購買價格,導致毛利率€1190萬,這個數字高於虧損€670萬一年之前。很簡單,越pedelecs VanMoof賣,他們失去了更多的錢。這些數字與此形成鮮明對比的是,到達公司2021年9月1日的1.28億美元資助聲明中稱,“世界上最資助電動自行車公司”這可能是這樣,但現在我們知道這是為什麼。品牌認知度隻能攜帶一個公司到目前為止。不僅VanMoofs花費比他們多賣,但darling-of-the-urban-hipster品牌認知度已經被另一個廣為人知的特點VanMoof:更多的時間在商店裏比在路上。圖像從VanMoof.com根據FD, 2021年,修理或更換的費用在保修期內VanMoofs產品積累了驚人的€800萬。 About that €11.9 loss? Un-huh. And things aren’t exactly improving at VanMoof, as when they launched their S3 and X3 bikes in April of 2020, a number of the same issues that plagued previous deliveries resurfaced, despite the company promising a “hyper-efficient manufacturing and distribution system.” Adding to the woes, some customers reported their ~$2,000 investments arriving with scuffs, scratches, and assorted damages that occurred during shipping. Wobbly wheels, faulty hydraulic brakes, and a wide range of non-sensical error codes on the bike’s display. Now add to the fact that VanMoof, for better or for worse, for the low, low price of £550 will offer up to three years of free maintenance, and, here’s the kicker, theft protection that includes a replacement model if the stolen object of riders’ affection can’t be recovered in two weeks. While Alex Hern’s recent profile of VanMoof co-founder Ties Carlier for the Guardian points to the fact that he, “is still focused on addressing the pain points that stop so many from cycling,” I, potentially many an investor, and past, current, and future VanMoof customers might want Carlier to be focusing a bit more focus on the bottom line to ensure the longevity of the company rather than how to best reinvent the wheel. Competitors such as Belgium's Cowboy and Estonia's Ampler are certainly noticing and arguably building better bikes as the once industry leader VanMoof is showing signs of struggling keeping up. VanMoof has raised $189.1 million since July 2017 and is backed by Balderton Capital, Felix Capital, TriplePoint Capital, Norwest Venture Partners, Hillhouse Capital Group, Slingshot Ventures, Sinbon Electronics, and Booking.com’s Gillian Tans.