2023年5月24日

預備診斷錯誤身份數據並自動清理AI Versium更好的達到目標受眾和模型的端到端數據技術平台擴張打開數據的全部潛力的旅程的每一步操作,從一個值得信賴的供應商,營銷人員現在可以淨化,豐富,模型和激活營銷數據5 x改善達到通過Versium的UI或api研究表明,不良數據成本美國企業每年超過3萬億美元——拖累市場活動和ROI的性能。Versium,主要數據科技公司,今天宣布推出其新的數據準備產品——一個解決方案,使營銷人員快速解決海量數據規模,因此它可以更有效地部署在所有數據驅動營銷活動。3萬億美元的髒數據錯誤和不一致問題數據可以收集和進入係統在很多方麵,影響營銷活動的有效性和AI計劃。當企業依賴於不正確,不完整的、重複的和無效的數據——或“髒數據”——他們把昂貴的資源,比如時間和金錢浪費在營銷活動沒有達到他們的目標受眾。研究表明,組織可以實現近70%的收入來自改進數據質量,揭示了最大的機會,營銷人員需要用較少的資源做更多的事。Versium的數據準備是專為企業需要管理和修複大量數據但沒有資源或專業知識有效地這樣做。數據準備快速診斷大量數據和自動修複錯誤,如缺少字段,不一致的格式,輸入錯誤,準備數據進一步濃縮,甚至人工智能模型,大大提高了達成目標受眾在所有渠道的能力。數據準備使用人工智能模型解析身份數據等位置,職位和姓名,以確保在大量數據的一致性。“數據——尤其是自身的數據——一切都在今天的數字景觀與人工智能的興起。但是有無數場景壞數據可以被捕獲或者進入,我們知道髒數據”的轉化為髒數據,”凱文·馬庫斯說,Versium公司的共同創始人兼首席技術官。 “Data Prep empowers anyone to automate the data cleansing process – the first step in the data journey for most marketers looking to unlock better insights or implement AI in their marketing strategies. Data Prep can be accessed through our REACH UI or directly integrated into your own data pipelines through our APIs.” An end-to-end platform for every step of the data journey Thousands of businesses already use Versium to enrich their marketing data and improve reach by 5X, and Data Prep is the latest expansion of their data solutions to help clients unlock the full potential of their data. “Versium knows data – with more than 10 years of helping marketers effectively use data to better understand and reach their target audience, we are expanding our suite of solutions to help our customers fix all the problems in their data,” said Chris Matty, co-founder and CRO of Versium. “Data Prep is the culmination of years of customer feedback on issues with their data quality. We saw a huge opportunity for them to increase their revenue just by fixing issues in their data, even before using any of our other data tools. Now, marketers can cleanse, enrich and activate their data all from our single, easy-to-use platform.” Easy-to-use tools and APIs for marketers and developers Marketers can access Data Prep through Versium’s cloud-based REACH platform, along with the complete suite of data solutions, and developers can utilize Versium’s expansive set of APIs and open source tools to build these solutions and workflows directly into their own platforms. For more information, visit https://www.versium.com.