2023年2月9日

美國——英語分享這篇文章分享本文結合提供改善的價值客戶互動與預測和說明性的人工智能建模和分析工具的能力。紐約,2022年8月3日mParticle,從一個領導者在客戶數據基礎設施、今天宣布收購了Vidora,人工智能個性化客戶數據的平台。與收購,團隊現在可以輕鬆地創建和部署模型在mParticle 300 + API集成合作夥伴生態係統的改善決策、分割、和個性化。聯合提供的好處包括:提供改善的價值總和客戶互動與預測和分析工具和說明性AI建模能力。增強利用營銷和分析工具。AI的力量意味著團隊從他們的現有係統能夠獲得更多的價值,使他們更聰明,提高整體客戶互動。大規模轉換和提高ROI。團隊可以輕鬆地構建和部署用戶分數next-best-action和next-best-offer數字屬性和營銷渠道最大化轉換和ROI。預測受眾細分。團隊可以很容易地創建圖片觀眾,自動尋找目標的觀眾,和部署模型預測隆起增加接觸和ROI,規模。 This is mParticle's second acquisition in the last seven months, and with it, marketers are able to create the most relevant, personalized experiences across any channel, without needing data engineering expertise. Teams are able to enhance customer context with AI, creating rich attributes around predicted spend, churn risk, next-best-action, most likely next purchase, and more. These attributes are made available and actionable in real-time to any of the 300+ partners in the mParticle ecosystem. "Teams need to do more with less and we believe that begins by doing better with data," said mParticle CEO Michael Katz. "By incorporating AI into the data layer, teams can improve the value they get out of their customer data, their data pipelines, and their customer engagement toolset. The end result is unmatched performance without sacrificing scale." "The world is quickly changing. A first-party data strategy is now more important than ever. And AI should be at the core," said Vidora CEO Alex Holub. "When we started Vidora, we were fanatical about making AI models accessible and self-service for business users. We couldn't be more excited to join forces with mParticle to expand our impact and help the world's most innovative brands deliver the best customer experiences with data and AI." In addition to integrating Vidora's proprietary technology, mParticle will be adding Vidora's team, led by Vidora CEO Alex Holub. Terms of the deal are not being disclosed at this time. Learn more about the deal and how teams can use AI to supercharge their marketing stacks here: https://www.mparticle.com/blog/mparticle-acquires-vidora About mParticle mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Restaurant Brands International, NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. mParticle announced a $150M fundraise in October 2021 led by Permira on the heels of strong growth and product innovation. Founded in 2013, mParticle is headquartered in New York City with employees around the globe. For more information, visit https://www.mparticle.com . About Vidora Vidora offers an industry-leading real-time AI personalization platform which focuses on customer data. Vidora's platform, Cortex, empowers businesses to quickly integrate machine learning into their marketing, ad-tech, and product workflows. The platform enables hundreds of use cases with a few clicks, including predictions, prescriptions like uplift modeling, recommendations, look-alikes, next-best-action, and dynamic decisioning. For more information, visit https://www.vidora.com/ . SOURCE mParticle