2022年12月14日

分享Kristiansen將負責領導TripleLift的戰略舉措,因為它加速TripleLift媒體+數據策略,廣告技術公司重塑廣告位置,宣布任命索尼婭Kristiansen作為業務的首席執行官,該公司一個新的角色。TripleLift管理團隊的一員,Kristiansen將負責公司的戰略計劃,企業發展,將中央駕駛公司的全球夥伴關係。數字媒體產業持續快速變換,使得出版商和廣告商一直旋轉實現他們的目標。業務總監的角色是為了加速TripleLift的戰略合作夥伴關係,提高公司的能力來幫助出版商更好的利益和廣告商更有效地達到他們的觀眾在行業的轉型。“索尼婭擁有罕見的組合動態領導技巧和敏銳的理解數字媒體生態係統的所有部分,”戴夫·克拉克說,首席執行官TripleLift。“她是客戶值得信賴的合作夥伴,一個敬愛領袖在牆壁和一個知識淵博的行業的領導者。索尼婭將構建和駕駛我們的戰略核心前進。”“如此多的轉換發生在這個行業,有一個機會TripleLift利用這些變化並加速其路線圖作為頂級SSP的伴侶,”索尼婭Kristiansen說,首席商務官TripleLift。“我很高興開車TripleLift對其戰略的執行計劃,並為我們的客戶創造更多的價值。“Kristiansen有15年的經驗在數字媒體策略,團隊合作和收入。她第一次在2016年加入TripleLift並舉行一係列的戰略領導角色在公司,包括最近,高級副總裁,全球平台合作,她帶領團隊負責支持80多個需求方平台(dsp),觀眾網絡和其他平台包括驗證、身份和數據合作夥伴。 Prior to joining the company, Kristiansen led publisher development at ad tech startup Virool and a number of positions in sales, services and digital media with the NHL’s Vancouver Canucks. Kristiansen’s appointment caps off a year of rapid change for TripleLift. In March, the company completed its acquisition of 1plusX, a global first-party data activation platform, to accelerate its media + data strategy and enhance its portfolio of first-party data solutions for publishers and advertisers. In August, it announced an expansion of its business into the DACH region, bringing new markets to an already long list of regions outside the U.S. from EMEA to APAC. In September, it announced Vevo as another major streaming partner to integrate the company’s ground-breaking CTV In-Show technology, which inserts brands and products into television programming through post-production product placement. And most recently, the addition of Dave Clark, former General Manager at FreeWheel, a Comcast Company, as TripleLift’s CEO. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post