2022年12月1日

摩洛哥零售技術初創公司First Circle Capital為WafR提供了12萬美元的融資。WafR使營銷人員能夠通過向雜貨商廣播智能促銷來提高他們的市場份額。First Circle Capital聯合創始人兼管理合夥人Selma Ribica表示:“在First Circle，我們投資那些在非洲推動數字化和普惠金融的創始人。摩洛哥的Wafr是零售業領先的解決方案。”摩洛哥是非洲第六大經濟體，30%的GDP來自非正規經濟。First Circle Capital聯合創始人兼管理合夥人Selma Ribica表示:“在First Circle，我們投資那些在非洲推動數字化和普惠金融的創始人。摩洛哥的Wafr是零售業領先的解決方案。”摩洛哥是非洲第六大經濟體，30%的GDP來自非正規經濟。裏比卡表示，Wafr經營的零售行業主要由半正式的參與者和現金支付主導。據推測，隻有20%的食品是在商店裏買賣的。 The retail market in Morocco is estimated to be worth $13 billion per year. If a business focuses on the informal part of this market, it can reach a market worth about $10 billion annually. Ribica says that Wafr is the first company to launch the unique B2B2C model to digitize the relationships between manufacturers, retailers, and consumers in the small retail segment. It lets brands discover who their customers are and increase their loyalty to FMCG brands through unique loyalty cash-backs. It also finds a way for the incentive structure to work for everyone: FMCG products, small businesses, and customers. We chose to double down on our investment in Wafr after witnessing the exceptional execution of this challenging model in the market, triple-digit MoM revenue growth, and the founding team’s razor-sharp focus. We eagerly await their expansion in Morocco and the rest of Francophone Africa. According to WafR co-founder Ismail Bargach, the latest investment would allow the company to extend its grocery network and reach 50 000 active partner grocers within six months. “This new round of funding shows how much the WafR team wants to help retailers and FMCG brands in the best way possible. December 1, 2022, 1:06 pm