2018年8月23日

Lamabang是中國最大的女性移動社交網絡，已經吸引了6000萬用戶和10億美元的估值。2015年3月，在奢侈品限時搶購平台唯品會領投的上一輪1億美元融資後，Lamabang獲得了獨角獸的地位。辣媽團(Lamabang)是一個為媽媽們和準媽媽們服務的社交網絡。Lamabang被劃分為多個名為“bang”或“群”的論壇，用戶群的興趣愛好包括瘦身、化妝、烹飪、性健康，甚至是和小三打交道。Lamabang還有一個類似微博的平台，媽媽們可以在上麵發布自己和孩子的文字或照片。該平台還提供了不同懷孕問題的內容，以及問答部分，用戶可以向專家谘詢。Lamabang成立於2012年5月，號稱擁有6000萬用戶。首席執行官金瓚表示，其用戶群體主要是80後和90後的年輕媽媽。從一個社交網絡開始，它成為了一個跳板，在此基礎上推出了一個完整的產品生態係統，包括一個詳盡的電子商務分支。Lamabang的附屬公司Lamahui是一個銷售從嬰兒用品、童裝、家庭用品到美容產品和母親服裝的所有產品的平台。 Its other e-store, Lamall, holds flash sales for personal care products, food, children’s clothes and baby products. Lamabang also acquired group-buying app Hehua Baby in May 2015 to bolster these two e-commerce products. Lamabang’s Pregnancy Companion app (screenshot from iTunes) Lamabang also has several apps including Pregnancy Companion, one of the company’s flagship products. Pregnancy Companion is an app that follows mothers through each day of pregnancy, giving information about the different stages. Users can also use it to interact with other moms and ask for advice from experts. According to CEO Jin Zan, in the future, the company aims to grow into a one-stop service for moms to completely fulfill their needs. He hopes to use big data analysis to create a personalized experience for each user. “This app will help you solve all your problems during the ten months of pregnancy, but ten thousand users may face ten thousand different kinds of problems. If we can personalize our product to meet the needs of different users, that’s what this industry needs,” he said at the 2016 Mother Baby E-commerce Summit in January. The company plans to move into the healthcare sector with products like medicine or smart products for pregnant women. It’s also holding extensive offline promotions in hospitals, hoping to get to its potential user base before competitors do. There are already many e-commerce platforms in China targeting mothers and babies. Among them, special sales platform Beibei and import flash sales platform Miyabaobei have also reached valuations of USD one billion, but neither is as comprehensive as Lamabang’s “ecosystem” of products. With the government’s new birth policy allowing all couples to have two children initiated at the beginning of this year, many see potential in the mother-and-child market. According to a forecast from Analysys, the market may have been as big as USD 244 billion last year, and it’s expected to more than double by 2020. Catherine Lai | @catherinehslai | February 07, 2016 10:30 am Catherine is a copy editor at AllChinaTech. Originally a writer and photographer from Canada, she came to Beijing looking for a challenge. She is interested in how we use technology and the way it changes who we are. Follow her on twitter @catherinehslai.