2021年9月13日

La Beaute法語,法國製造的企業對企業市場的獨立品牌,董事長巴普蒂斯特勒Guay文森特加侖2021年9月12日分享:La法語Beaute第一企業對企業市場致力於負責任的化妝品,旨在促進和加快自主化妝品品牌和經銷商之間的關係。使用一個簡單的和敏捷的商業模式,啟動與Wizaplace, Saas交鑰匙解決方案提供商創建一個網站針對專業人士的需求。中,杜利,創始人和主任這個新球員在法國市場,新的eco-responsible化妝品品牌的爆炸,恰逢新消費者的期望和購買習慣,意味著分配方法的轉換。“我們需要加快離線和在線消費體驗,”她解釋說。在奢侈品行業25年之後,這位前嬌韻詩和嬌蘭執行官注意到缺乏年輕的法國的綠色美容品牌零售商的貨架上,當消費者在尋找法國品牌承諾。這引發了一個平台的概念能夠促進和加快建立年輕品牌和零售商之間的聯係。降低零售準入壁壘”年輕品牌通常很難找到媒體或零售商因為啟動時,他們通常隻有大約十引用而一大群通常會提供超過300;這不是相同的投資回報買家,”強調了企業家。中杜利相信獨立品牌振興的關鍵作用法國化妝品市場的一個世界上最具挑戰性的,高度集中分布係統和消費者用於一個非常高水平的質量。據她介紹,在許多地方和自主品牌創建的,每年有很多有前途的公司能夠改變線路,尤其是更負責任的產品。 "We exclusively chose French brands, with a clean formula and aiming for zero waste. We are looking for disruptive and committed products, such as chewable toothpaste, waterless formulas, bamboo fibre linen, natural perfumes,...". To facilitate the interaction between these start-ups and the various distributors in the sector, La Beauté Française does not require any subscription, nor any fixed costs, and only pays itself via a commission on the sales made. Access to the platform, therefore, does not involve any drain on the brands’ cash flow as long as no sales have been made. The platform also makes it easier to grasp the complexity of retailing and to access its variety in a much easier way. "Distribution channels on the platform are varied, such as in-home players, beauty salons, hairdressers/barbershops, hotel spas, drugstores and pharmacies, perfumeries, perfumery groups and chains, department stores and travel retail," details Marie-Laure Durier. A user-friendly and ergonomic platform For her project, the founder wanted a technological solution capable of managing the complexity of the sector, adapted to the needs of professionals while offering an attractive and functional interface. "In addition to cosmetic products, we also have products for professionals such as linen, aesthetic outfits, or gift packs," she explains. We chose to manage the variety of products through a system of tabs allowing for easy navigation between the different categories offered. To launch the first BtoB marketplace dedicated to French beauty, Marie-Laure Durier chose to work with the publisher Wizaplace. "La Beauté Française was launched in a few months using our all-in-one marketplace solution. As with any BtoB platform, payment was a key issue. Adapting payment terms and allowing 30-day direct debit was a prerequisite for La Beauté Française to meet the expectations of both professional buyers and sellers," explains Eric Alessandri, CEO of Wizaplace. To access the platform, the various stakeholders must identify themselves and show that they belong to the beauty or well-being sector via an online registration form. Once their registration has been validated, retailers have access to professional prices for the different products on offer and only need to place an order!