2022年8月26日

費城，2022年8月26日/美通社/——隨著去年植物性食品的銷售額超過食品總銷售額的3比1，預計到2030年，全球純素食者的數量將增長10倍，創新者和投資者的競賽已經開始，他們將把下一個偉大的純素食食品和飲料推向零售商的貨架和電子商務商店。兩個最熱門的植物性品牌，Crafty Counter和Mind blow，正在Better for You Media的品牌之戰中競爭，爭奪投資、全球分銷和在Marc summers領導的《包裝背後》節目中的品牌曝光率。Mind blow的莫妮卡·塔爾伯特(Monica Talbert)和Crafty Counter的盒馬·雷迪(Hema Reddy)在最新的品牌大戰中拉開了距離，爭奪投資、全球分銷的機會，並在馬克·薩默斯(Marc Summers)的《包裝背後》(Behind the Wrapper)電視節目中亮相。《品牌之戰》讓兩個“更適合你”的品牌在兩分鍾的試聽預告片中展開競爭，他們屬於同一“重量級”，根據銷售數據、創始故事或社交受眾規模等關鍵特征進行排序。未來十年，“更健康”市場預計將在零食和飲料等許多領域迅速增長。在每周的品牌之戰中，競爭品牌的粉絲群可以投票，有機會贏得他們最喜歡的零食品牌一年的免費供應。獲得最多票數的品牌將獲得在《包裝紙背後》第一季中出現一整集的權利。《包裝紙背後》是BFY傳媒的製作方法節目，由著名的美食電視網和Nickelodeon主持人/製片人薩默斯主持。《包裝的背後》將於今年晚些時候播出完整集，由名人嘉賓和綜藝節目組成。除了展示之外，品牌還將有機會從投資者那裏獲得資金，在直接麵向消費者的qvc式家庭購物展上銷售，並擴大其全球分銷足跡。本周，Crafty Counter創始人赫瑪·雷迪(Hema Reddy)與Mind blow母女創始人團隊以及海鮮行業資深人士謝莉·範·克利夫(Shelley Van Cleave)和莫妮卡·塔爾伯特(Monica Talbert)之間的戰鬥正在進行中。赫瑪是一位母親，她的使命是讓她的孩子吃得更健康。 "This week we see a matchup of two very motivated, women-led teams who have carved out really great spaces for growth and innovation," says Summers. "Both Crafty Counter and Mind Blown have consistently grown their product line and brand awareness in big ways in a short time and are on track for major success." Crafty Counter launched WunderEggs last year as the first whole food, plant-based, ready-to-eat, hard-boiled egg. The plant-based egg category is growing rapidly – 28% annually through 2030 – due to health concerns and safety risks of salmonella and antibiotic-resistant, bacterial food-borne illnesses have been increasingly turning people away from chicken eggs. WunderEggs contain a base of cashews, almonds, coconut milk, and agar (a seaweed-based gelatin substitute) and are colored and flavored with turmeric and nutritional yeast. WunderEggs are available at more than 330 retailers across the U.S., including at dozens of Target locations. Mind Blown, fresh off an investment this summer from Bravo Top Chef judge Tom Collichio , is also known as the Plant-Based Seafood Company. Their line of products includes shrimp, scallops, crabcakes, oysters, lobster, and soon, smoked salmon – all made from superfoods that produce flavors that continue to win over traditional seafood lovers. With fish farming threatening water ecosystems and the most common food allergy, shellfish, on the rise, there are high hopes for plant-based seafood. Mind Blown is available at hundreds of U.S. retail locations, including dozens of Sprouts Farmers Markets. The Behind the Wrapper team will be at Natural Products Expo East next month in Philadelphia auditioning new brands for Season 2, which will start production later this fall. Brands interested in connecting at Expo East or elsewhere can arrange a conversation with BFY Media here . About BFY Media The Better for You (BFY) Media network covers the global wellness market for global-minded, socially-conscious, and forward-thinking consumers. BFY Media produces multi-channel programming and content from original productions, licensed final series and materials, and curated wellness industry media sources, providing data-driven, in-depth educational entertainment that leaves everyone feeling good. For more, visit betterforyoumedia.com . Media Contact