雅虎

2022年8月5日

Share Partnership將廣告合作夥伴帶到酒店，展示娛樂中，這是Edison Interactive為以前無法到達的地方設計的獨特內容解決方案。Edison Interactive (EI)宣布，它已與Equativ(領先的獨立廣告技術平台，以前稱為Smart AdServer)集成，為市場提供先進的數字戶外(DOOH)媒體功能。愛迪生互動將依靠Equativ的品牌和隱私安全解決方案——旨在使其客戶在尊重消費者權利的同時獲得最大的影響力——使用標準的IAB顯示和視頻設備接觸戶外觀眾。“我們與Equativ的合作使我們能夠為廣告商提供更直接的接觸富裕受眾的渠道，並接觸到他們生活、工作和娛樂的地方。我們以一種深思熟慮、精心策劃的方式提供相關內容，並根據最終用戶的購買情況為他們增加價值，”Edison Interactive首席執行官兼聯合創始人Jeremy Ostermiller表示。“從曆史上看，數字戶外網絡一直在努力向廣告商提供對其客戶群的清晰洞察。Equativ為我們的引擎創造了一個渠道，讓我們能夠在正確的時間向正確的人提供正確的廣告。”Equativ是Smart AdServer、dynamdmic和LiquidM的新名稱，它們在廣告技術領域都處於領先地位。其複雜的解決方案幫助Edison Interactive在其雲內容管理係統中完成廣告循環，在該係統中，它通過最靈活和敏捷的DOOH係統為客戶提供最廣泛的內容。這些以價值為導向的戰略對數字戶外和軟件即服務(SaaS)提供商Edison Interactive尤其有意義，該公司正在崛起，成為為酒店和娛樂行業提供改進的DOOH技術和內容管理的領先提供商，並希望為客戶帶來更高的內容體驗。它提供了在滑雪纜車、高爾夫球車、租車、電梯、大廳和其他人們玩耍的地方提供高質量信息和娛樂的獨特能力。 “Edison Interactive has proven to be the perfect partner to expand our DOOH capabilities and to upgrade our platform with additional ad opportunities. By allowing our clients to reach high-value audiences, we’re joining forces to change the way brands are able to deliver relevant advertising content to their customers,” said Equativ Executive Vice President, North America Lionnel Bensoussan. Related Posts Edison Interactive is a leading cloud content management system (CMS), or SaaS for connected devices. Focused on digitally transforming the customer experience, Edison is known for its vast network of premium displays, digital signage and infotainment solutions. The Edison platform delivers valuable back-end insights and management capabilities for businesses while providing end-users with meaningful content and features that can be monetized. It works with several Fortune 500 companies including Verizon, Avis Budget Group and Yahoo! to better serve customers where they are engaging. Edison Interactive is a leading out-of-home (OOH) content management system (CMS) for connected devices in golf cars, rental vehicles, hotel rooms and more. Focused on digitally transforming the customer experience, Edison is known for its vast network of premium displays, digital signage and infotainment solutions. The Edison platform delivers valuable back-end insights and management capabilities for businesses while providing end-users with meaningful content and features that can be monetized. With a predominantly Fortune 500 client base, including Verizon Wireless, Avis Budget Group and Yahoo!, EI was founded in 2016 and is headquartered in Denver, Colorado. Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. Headquartered in Paris and New York, Equativ operates globally with a team of more than 450 in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.