2023年3月2日

美國高級工裝品牌Carhartt與Trove合作推出了一項轉售和消費者以舊換新計劃，以延長其產品的使用壽命。“Carhartt reworking”計劃將標誌著工作服行業的第一個品牌轉售平台，Carhartt解釋說，並將通過“創建一個循環再商業模式，延長耐用裝備的壽命，減少服裝浪費”來支持其可持續發展之旅。Carhartt可持續發展總監格雷琴·r·瓦拉德(Gretchen R. Valade)在一份聲明中表示:“‘Carhartt rework’是我們承諾提供辛勤工作的人們所了解和熱愛的耐用性和可靠性的延伸，同時減少我們的環境足跡。“在Trove在循環商業和再商務方麵的專業知識的幫助下，我們能夠使Carhartt產品的使用時間更長，不被垃圾填埋場填埋，並在需要它的人手中。”圖片:卡哈特;那間陳舊Carhartt補充說，該計劃將建立在通過消費者以舊換新、退貨和不完善庫存提交的產品上。該品牌將接受10年以下的卡哈特產品，原始建議零售價為50美元或以上。產品類別包括外套、襯衫夾克衫、圍嘴和工作服、衛衣、運動衫和褲子。“Carhartt reworking”項目推出，顧客可以在reworkd.carhartt.com、Carhartt.com或Carhartt公司的任何一家門店更換舊衣服或有輕微瑕疵的工裝。任何不符合以舊換新條件的衣物將被妥善回收或捐贈，以避免麵料被垃圾填埋場填埋。 The trade-in programme will pilot in six stores across the US before expanding to all Carhartt stores in 2023, with the brand expecting the programme to evolve to accept trade-ins via online mail-in. The initiative will be powered by Trove’s Recommerce Operating System, which has the ability to process millions of items for Carhartt and offers end-to-end item intelligence to deliver sustainable growth at scale within Carhartt’s unique ecosystem. Gayle Tait, chief executive of Trove, added: “Carhartt is known for its high-quality fabric and stringent durability standards, meant to stand the test of time, which is why it feels natural to create a system to extend the life of such hardworking gear. “It’s an honour to add Carhartt to Trove’s best-in-class brand partnerships that are pushing boundaries of innovation and sustainability. As the first workwear brand to offer a resale programme, Carhartt is setting the industry standard and investing in efforts to build a fully circular product lifecycle – and we’re proud to be part of that.”