2022年3月8日

分享:prov來曆是一家可持續發展營銷技術提供商，該公司已經籌集了380萬英鎊，以加快實現其目標，即讓10億公民能夠選擇符合他們價值觀的產品。provorigins表示，其開創性的“Proof Point”技術使在線購物者能夠為人類和地球做出積極的購買，在銷售點提供可靠的、有證據支持的可持續主張。它還使品牌和零售商產生積極的社會和環境影響，通過增加購物者的參與度、轉化率和信任來增加市場份額。Proof Points是電子商務頁麵上的數字可持續發展聲明，購物者可以點擊查看相關證據或獨立驗證。provances表示，這種透明技術解決方案已經推動了27%的轉化率增長和2.8倍的銷售點粘性增長。在過去的12個月裏，provence的客戶數量增加了兩倍，現在為食品和飲料、美容和時尚行業的150多個領先品牌和零售商提供服務，包括Cult beauty、Douglas、GANNI、Napolina、Arla和聯合利華。provances目前在歐洲、北美和亞太地區的18個市場運營。創始人兼首席執行官傑西•貝克表示:“provorigins正在用透明技術對抗綠色清洗，幫助品牌從積極的社會和環境影響中釋放商業價值。”“我們已經為小型獨立品牌和全球品牌集團帶來了成果，我們已經迫不及待地想要擴大我們的社區。“這筆資金將幫助我們培養一流的團隊和產品，加速實現我們的目標，讓10億公民能夠選擇符合他們價值觀的產品。” Proof Point technology supports digitised claims from ‘Net Zero’ and ‘Fully Recyclable Packaging’ to ‘Living Wage’ and ‘Female Owned Business’. Provenance works with 81 verifiers and over 20 certification bodies – including B Corp, Soil Association, Leaping Bunny and GOTS – to enable brands to surface third-party verification online. Provenance’s latest raise brings together world-class investor expertise from across the impact, consumer brand tech and Web3 ecosystems. The round was led by Working Capital Innovation Fund and Nordic Eye with participation from The Brandtech Group and Digital Currency Group. Strategic angels include Nicolas Cary (Blockchain.com), Jon Reynolds (SwiftKey) and Peter Gabriel (musician & activist). Provenance will invest the funds to develop its software product and supercharge brand and shopper reach. Following the appointment of Phil Verey as managing director in January, the company also plans to scale its team size to 50+ in 2022, investing in talent across product and engineering, sales, marketing and partnerships. David Jones, CEO of The Brandtech Group, said: “I first met Jessi in 2015 when I was launching the company and she was one of the first people to tell me how important blockchain was going to be. She’s been proven right. “What Provenance has built combines cutting edge technology with the power of the community. We’re very excited by the potential for growth in what is a huge addressable market, as brands and investors become increasingly focused on sustainability and ESG and also by the possibilities that Provenance’s Web3 foundations will enable.”