2023年8月18日,

2023 - 08 - 18 - t07:19:00 + 01:00品牌越來越被考慮到他們是如何影響他們周圍的世界,使產品包裝信息提供給每個人都是一個至關重要的步驟在這個旅程,Zappar說這是幫助實現這一目標的QR (AQR)代碼訪問。易訪問的二維碼是由標準的二維碼和一係列的點和破折號的一側代碼的一個角落裏。這個簡單的點和破折號解鎖的能力這一個機器可讀的代碼掃描正常手機相機,穀歌眼鏡或QR掃描儀,該公司說。還房子的能力應用程序由一個軟件開發工具包(SDK)稱為Zapvision識別這些相同的代碼從更大的距離和使用設備上的易訪問性特征進行音頻援助,更大的字體,對比度設置,等等。通常,一個標準的二維碼打印在產品包裝15毫米(為了掃描容易iOS和Android設備)。這可從大約15厘米掃描QR標準掃描。但隨著Zapvision這可以增加初始檢測距離x7到大約1015厘米宣布產品的類別。使用音頻提示用戶引導至約65厘米,仍然在x4時代典型的掃描正常QRs的距離。在這一點上,準確的產品信息顯示訪問所有產品的相關信息。這意味著首次正常人和部分盲人可以使用這些QR碼包裝上訪問產品信息。大多數消費者認為理所當然的東西是一個日常的問題對數以百萬計的人生活在全世界的損失。 This a problem that can be solved through technology to make product packaging more equitable. One of the biggest challenges facing brands is the lack of spare real estate on-pack, so while intentions may be good, the limited space can make it difficult to justify the inclusion of additional elements on a package. From a commercial point of view reducing the logo size and other important elements of branding makes an accessibility solution less appealing. Also if a QR is already on the pack reaching the majority of consumers then adding competing digital signatures is an issue. Using AQR everything is in one place, keeping the packaging simple and, most importantly, fully branded. Besides protecting branding real estate, there is also a cost implication when it comes to altering packaging design and process. Minimizing production expenses is crucial and AQR offers a cost-effective solution, claims Zappar., by utilizing only two colours for printing. The best way to introduce an accessibility solution to brands is by seamlessly integrating it into existing processes. By making it part of an existing benefit like digitizing packaging, brands can roll in the accessibility solution without requiring additional effort or space. For brands operating across multiple markets, addressing the diverse needs of consumers in each market is vital. Developing and supporting a single app for a specific use case across all markets would be costly and less relevant to each community. A one-code approach like AQR offers a practical solution by integrating seamlessly into existing apps. This allows brands like Unilever, for example, with operations in over 120 markets, to cater to consumers effectively and ensure easy accessibility. Caring in an age of conscientious consumerism makes commercial sense. As Sumaira Latif, company accessibility leader for Procter & Gamble says, “You would never say a woman is not allowed to use our products. By not making your products accessible, you are saying the blind community is not welcome.” This article was created in collaboration with AIPIA (the Active and Intelligent Packaging Industry Association). For a full update on active and intelligent packaging, come along to the AIPIA World Congress (co-organized by Packaging Europe) in Amsterdam on 14-15 November. The only smart packaging event covering the entire technology spectrum, the World Congress is a meeting place for the global active and intelligent packaging industry where brand owners, innovators, and other stakeholders can network and see and discuss the latest trends and innovations. Register to attend here .