2022年8月17日,

B2B市場連接獨立的零售商和品牌加速增長在墨西哥與貝恩資本(Bain Capital)投資基金和全球墨西哥城/價值/——Miferia老虎,墨西哥一個在線批發市場,今天宣布了一項700萬美元的種子輪由貝恩資本投資和老虎全球共同參與的金絲雀,Latitud企業和非對稱Capital Partners。Miferia運營策劃批發市場,連接獨立的零售商店在墨西哥與國內品牌類別,如化妝品、食品和飲料、家居裝飾。平台功能成千上萬的來自500多個品牌的產品,超過30個新品牌是每周上。“電子商務的繁榮在拉丁美洲已經導致了擴散數字品牌和提高鐵路物流對於消費者來說,“塔裏克·穆薩說,Miferia的創始人兼首席執行官。“但這些發展尚未受益地區的獨立的零售商。Miferia的使命是使這些中小企業最終在墨西哥和拉丁美洲西班牙語。”Despite the rapid growth in e-commerce, over 90% of retail in Mexico still takes place in its 2 million physical stores. This market remains completely unserved by digital tools, with less than 1% of B2B transactions having moved online. Miferia enables Mexican shopkeepers to digitally consolidate their offline relationships and helps them grow by expanding their product selection and providing access to improved credit terms. Meanwhile, brands in Mexico also face a variety of hurdles: offline brands forgo significant margin to traditional distributors and must deal with the burden of cash collections, while online direct-to-consumer brands lack access to the lion's share of industry sales that take place in physical stores. Miferia offers Mexican brands an improved channel to connect with independent retailers across the country. "The movement of wholesale trade from offline to online venues is a global phenomenon, and we believe that online B2B marketplaces will eventually replace physical tradeshows and traditional distribution channels across most product categories and geographies," said Merritt Hummer, partner at Bain Capital Ventures. "We are delighted to partner with Tariq to establish Miferia as the dominant platform for wholesale trade for independent retailers across Latin America, starting in Mexico." About Bain Capital Ventures Bain Capital Ventures is a multi-stage VC firm with over $10B under management investing across four core domains—fintech, application software, infrastructure, and commerce. Leveraging the unique resources of Bain Capital, we deploy targeted support at every stage of the company-building journey. For over 20 years, BCV has helped launch and commercialize more than 400 companies including Attentive, Bloomreach, Clari, Docusign, Flywire, LinkedIn, Moveworks, Rapid7, and Redis. BCV has offices in San Francisco, Palo Alto, New York, and Boston and you can follow us on Twitter @BainCapVC. About Tiger Global Management Tiger Global Management is an investment firm focused on private and public companies in the internet, software, and financial technology sectors. Since 2001, Tiger Global has invested in hundreds of companies, across more than 30 countries, at stages ranging from seed to pre- and post-IPO. The firm aims to partner with dynamic entrepreneurs operating market-leading companies in its core focus areas. Tiger Global's investments have included JD.com, UiPath, Stripe, Databricks, Bytedance, Snowflake, Facebook, Alibaba, Procore, Chime, Blend, Nubank, Attentive, LinkedIn, Flipkart, and Toast. Source: Miferia Copyright 2022 PR Newswire. All Rights Reserved This website uses cookies to ensure you get the best experience on our website. Learn more Got it!