正宗品牌集團

2023年3月8日

根據協議條款，目前位於紐約的TedBaker團隊將加入OSL，兩家公司將共同管理該公司在美國和加拿大的80多家零售店和特許權、批發分銷以及TedBaker.com網站。核心類別將包括男女運動服和外套、男士正裝襯衫、女士連衣裙和時尚手袋，這些產品將繼續由Ted Baker位於倫敦的總部設計和供應。在上市公司的上一份年度報告中，截至2022年1月29日，北美地區的銷售額占Ted Baker總銷售額4.28億英鎊的30%。Authentic的發言人沒有透露泰德·貝克在北美的業務占比。總體而言，該品牌在49個國家經營著191家門店、店內商店和奧特萊斯。Authentic首席過渡官約翰·麥克納馬拉(John McNamara)表示:“我們增長戰略的一個關鍵組成部分是為泰德·貝克(Ted Baker)爭取到一個領先的北美運營商，並繼續保留該品牌在英國的設計中心。”“這一合作夥伴關係是Authentic全球Ted Baker戰略的重要組成部分，該戰略旨在組建由全球運營專家組成的領先合作夥伴網絡。我們很高興能在這一戰略上與零售先驅OSL合作。OSL首席執行官布雷特·法倫(Brett Farren)說:“泰德·貝克(Ted Baker)是一個獨特的英國品牌，擁有豐富的傳統，我們期待著繼續提升該品牌在美國和加拿大的地位，加強與現有消費者群體的關係，並在北美地區擴大其粉絲群體。”在去年收購時，Authentic創始人、董事長兼首席執行官傑米·索爾特(Jamie Salter)表示，泰德·貝克的計劃是通過專注於授權、批發、零售、數字和戰略營銷合作夥伴關係的商業模式，在該品牌的全球基礎上繼續發展。 Ted Baker was founded by Ray Kelvin in 1987, and for decades was a recognizable brand on the British high street with its quirky, colorful take on the season’s trends. However, the past few years haven’t been easy for the business. Kelvin resigned in 2019 amid staff complaints about inappropriate physical contact (which he always denied), and the company posted a string of profit warnings and suffered accounting and management troubles. With those issues in the rearview mirror, Ted Baker can settle into the Authentic fold and take advantage of its global expertise. For the past few years, Authentic has been the primary player in the acquisition market around the world. Most recently, it purchased Reebok from Adidas for 2.1 billion euros, and also partnered with David Beckham to own and manage his business, DB Ventures. But the company is not stopping there. It is close to finalizing a purchase of Boardriders Inc., the owner of Quiksilver and Billabong, in a deal expected to be in the $1.3 billion range, sources said. The purchase is still being finalized and the timing keeps getting pushed back but it is not expected to happen this week, according to sources. The acquisition of Boardriders would fit well into Authentic’s licensing model and would complement its Volcom surf and skate brand as well as some of its other sports-related properties, such as Spyder and Prince. While reports have circulated about Authentic’s interest in Hunter Boots, a source said the company is not seriously considering a purchase at this time, though it had expressed initial interest. Instead, the focus is on completing the deal for Boardriders and further cementing Ted Baker’s partners. Authentic owns more than 40 brands in the fashion, lifestyle, entertainment and media worlds including Brooks Brothers, Eddie Bauer, Forever 21, Elvis Presley, Muhammad Ali, Sports Illustrated, Juicy Couture and Nine West. Its brands generate $24.5 billion in annual retail sales globally and operate more than 10,000 freestanding stores and in-store shops around the world. OSL was created in 2012 to provide sales solutions in retail, merchandising and customer acquisition and works with more than 2,000 stores across North America. Tags