2023年6月26日

近20年來,化妝品公司的社交媒體,一個不尋常的狀態在商業世界的平台像TikTok和Instagram成為大多數公司至關重要。現在,近兩年因為他們決定離線,鬱鬱蔥蔥的需要看看他們的決定和他們如何將繼續前進。時不時的,想到一個社交媒體暫停經曆的幾乎每一個用戶的數字景觀。對於許多用戶來說,社交媒體已經成為一個沒完沒了的事情,不管好還是壞。2021年11月看到化妝品公司,鬱鬱蔥蔥的遠離社交媒體在表達擔憂安全在線和相信“技術應該給需要多”。他們決定離開社交媒體使得品牌回顧他們的整個業務和他們如何將繼續與他們的消費者。“我們花了很多時間回到我們的競選活動的根與我們社會最關心的問題,”傑伊·詹寧斯說,數字在鬱鬱蔥蔥的澳新銀行的總經理。但另一種方式繼續與數字景觀是通過委托報告數字接觸:未來社會的未來實驗室。“這份報告打開我們的眼睛,數字文化的分散性質以及它如何喂進你的生活,這促使我們繼續我們的宣傳工作在這個領域,優先考慮我們自己的小科技組織價值觀匹配,”詹寧斯補充道。和他們的決定遠離社交媒體在最完美的時間不能來。 The report reveals that during the past 18 months while the company has stepped away from social media, people are spending less time online. Surveying 12,000 consumers across the world on their digital habits, needs, wants, desires and their views, the report shows more and more users partake in real world connections, supporting LUSH’s decision to leave . Thirty-five percent of Meta users , 22 percent of BeReal users and 18 percent of TikTok users are using these platforms less frequently than a year ago. Seven in 10 adults across the UK, US and Japan believe that if a social media platform is unethical, brands should step away from it. Over half of respondents say that big brands and corporations dominate technology and online culture and they think these companies should have less control online. Seventy percent of respondents are worried about their safety online and are calling for global legislation on their digital experiences, with Gen Z users in specific saying that many groups are marginalised or ignored in digital spaces. And this is similar to LUSH’s biggest concern with social media, the power the big brands have in manipulating the conversation. Jay Jennings. Looking back, Jennings says that when they first decided to go offline over the concerns of safety in the digital landscape, 18 months later this is still their main catalyst to remain off social media. “We are inherently a wellness brand with a purpose to support the wellbeing of our customers and our planet,” says Jennings. “Unfortunately, in their current state, many social media platforms conflict with this mission and we will continue to distance ourselves from these platforms until we see a change.” Taking a look at the report, Jennings says there is still so much potential and improvement that needs to be made for every single user to have a secure and nurturing digital environment. “It’s time to shift the conversation from focusing on what seems impossible to exploring the endless possibilities that lie ahead,” adds Jennings. “We believe that social media has the power to drive positive change and connect people. However, to get to this point it’s important that users reclaim the power and take responsibility for their online interactions.” As a leader of an ethical digital world, LUSH is welcoming discussions with tech giants to improve user safety, with the cosmetic company in frequent communication with platforms like Pinterest. Though they currently offline, the team at LUSH are optimistic about the future of what the digital world is going to look like and over the past 18 months, they have seen encouraging progress. “We believe that more needs to be done to address the root causes of these issues, such as the algorithms that prioritise engagement over user safety,” Jennings says. “These are deep-seated ssues which will not be fixed overnight, but we plan to continue lending our voice and our resources to the challenge wherever possible.”