2023年3月3日

潛水簡報:Good Culture推出了一條新的產品線，益生菌牛奶，由美國農業集體奶農(DFA)生產。該公司在一份聲明中表示，這款“顛覆性的新牛奶”有2%和全品種兩種，每12盎司含有10億個益生菌。此次推出進一步推進了Good Culture的目標，即在一家領先的乳製品集團的幫助下，擴大其投資組合，並利用健康和腸道健康的持續趨勢。在牛奶領域領先企業的支持下，Good Culture正在將益生菌引入一個新的類別。根據Crunchbase的數據，這家更適合你的鬆軟奶酪和酸奶油製造商迄今已從通用磨坊和女演員克裏斯汀·貝爾等投資者那裏獲得了8180萬美元，去年在C輪融資中籌集了6400萬美元。該公司表示，這筆資金將用於在人工養殖食品領域推出新產品。隨著這一擴張，好文化有機會擴大其覆蓋到新的消費者群體。DFA營銷高級副總裁蕾切爾·凱洛在一份聲明中說:“隨著消費者對益生菌和腸道健康的持續增長和興趣，我們真的很高興能與Good Culture品牌合作，將這種含有益生菌的美味牛奶推向商店貨架，Good Culture品牌以生產流行的培養乳製品而聞名。”與DFA合作的決定給了好文化一個非常熟悉牛奶領域的合作夥伴。這家乳業巨頭擁有多種牛奶品牌，包括Dean 's、Lehigh Valley dairy、dairy Maid dairy和Kemps。 Once commonly associated with yogurt, probiotics continue to infiltrate new food categories such as snacks and beverages as consumer interest in immunity rises. Nearly half of people consume probiotics in some form each day , with dairy being their preferred way to obtain them, according to a 2022 survey of 16,000 consumers by Chr. Hansen. Other better-for-you brands have seized on the gut health dairy craze. Danone’s dairy brand Horizon Organic has a milk and yogurt line called Growing Years that contains prebiotics. Kefir, a fermented milk product popularized by brands such as Lifeway , is projected to grow at a compound annual growth rate of 6.4% through 2027, according to a Mordor Intelligence analysis . But expanding into milk could prove to be challenging. Last year, yogurt giant Chobani debuted lactose-free Ultra-Filtered Milk — featuring 2.5 times more protein than traditional milk — that it discontinued after fewer than three months on the market. Recommended Reading