2022年12月27日

使用的平台簡化訪問和共享實時數據。2022年12月27日客戶食品采用了脆平台利用實時店內庫存和供應鏈數據為公司提高客戶體驗的關鍵的零售合作夥伴。使用的平台——數據開放零售平台設計的消費品行業,客戶可以食物可以更容易訪問和共享實時數據交付,零售銷售、供應鏈問題,生產和庫存。脆允許客戶食物分享和利用曆史和實時數據的見解主要零售合作夥伴在穀歌雲,有助於進一步提高零售客戶的業務性能。”(脆)數據共享工具讓我們的工程團隊來簡化數據集成管道進入我們的數據通過Google的數據雲湖,”Mark Vaupel說IT服務的副總裁客戶的食物。“這讓我們的團隊將他們的時間和努力更帶來洞察力和戰略分析價值到我們公司和我們的客戶。”可以輕鬆通過脆不同數據源集成到穀歌BigQuery,然後客戶食品現在有全麵了解正在發生的事情在實時物理架子,使用數據告知其零售客戶潛在的缺貨問題,幫助減少食物浪費。“我們已經取得了很大的進步在我們分析在很短的時間內我們的團隊可以更容易獲得和理解我們的電子商務銷售數據,”萊斯利•李說,副總統、數字體驗客戶的食物。“我們建立數據湖泊和商業模式來幫助我們分析這些數據,和今天我們真正堅實的地方能夠知道我們的電子商務銷售和份額增長是什麼樣子,他們來自哪裏。我們與清爽的合作使我們的團隊專注於戰略分析,而不是花時間建立和管理數據。 Crisp has become an extension of our IT team as an expert in the different retail platforms we work with and this solution allows us to provide the best experience for our retail customers.” The Crisp platform inputs data into the Google Cloud Platform system much faster than traditional scraping tools or manually loading data, Lee said, adding that, “It's the difference between having access to data that was updated the day prior versus using data from the previous week.” Data gathered can be used to further tailor Hormel’s retail-focused marketing efforts such as couponing and limited-time offers by enabling the company to incorporate more data sets from different resources to help inform decisions by identifying what has worked best, Lee said. “Our merchandising efforts will be more informed because promotional data is combined with digital shelf impacts in the same platform,” she said. “Using several different data sources combined in GCP allows for faster insights and for our Digital Experience Group to create recommendations at scale. We are now better able to inform the retailer of what will help move their business and category performance forward and help the end consumer be better served in their shopping experience.” Crisp founder CEO Are Traasdahl said Hormel Foods’ incorporating real-time supply chain and retail sales insights will allow Hormel’s distribution and marketing efforts to be responsive to retailers’ — and consumers’ — needs. “Collaboration between leading brands such as Hormel Foods and their retail partners as well as technology partners such as Google Cloud is key to reducing food waste, improving their profitability and increasing end-customer satisfaction,” Traasdahl said. Lee said using Crisp also will allow Hormel Foods to improve its upstream marketing efforts in areas such as new product development. “This new process will give us access to data faster and in one location, so we can make decisions and pivot immediately after a new product launch,” she said. “Additionally, we can use the different data sets to give better context on product performance.”