2023年3月13日

過量庫存成為最大的罪魁禍首損害公司的底線當需求預測技術和過程失敗。反駁說,亞美尼亞產品驗證平台Prelaunch.com已獲得1.5美元的種子輪由大故事VC公式VC, Granatus企業,巴納(亞美尼亞商業天使網絡)和Vahe Kuzoyan,服務巨頭參與的聯合創始人。新鮮的資金將用於幫助公司拓展業務,尤其是在美國市場,以及開發新產品的能力。通過將產品發布到一個重要的階段稱為試生產,平台幫助企業和創新者展示他們的產品概念、測試客戶的購買意願,獲得早期支持者,收集重要數據決定是否推出產品或放棄這個想法。“我是運行一個成功的營銷機構。盡管我們許多成就,我們繼續支出月工作產品,偉大的承諾,隻有最終失敗,“說Narek Vardanyan, Prelaunch.com的創始人兼首席執行官。“所以,我開始研究方法企業了解市場的興趣。我發現每個電流方法和發現人們的意見。這裏的缺點是,人們並不總是做他們說。這埋下了一個新的概念——種子預訂漏鬥——與傳統的替代品如調查或焦點小組,是一個係統,顧客的地方一個實際貨幣預訂提供明確的證據的真實購買意圖。“為了避免灰塵堆積在倉庫貨架上,下水前的允許公司測試他們的產品概念和衡量潛在客戶的願意付賬,購買之前打開生產線。 Customers who use Prelaunch will be able to provide their consumers the option of putting their money where their mouth is, putting down $10-$20 to reserve a space in the purchasing queue and receiving a discount in exchange for their loyalty. Prelaunch then does a series of analytics to determine whether a product will be successful in the market and to identify its actual customers. “When potential customers place a reservation — that’s when their opinions matter!” adds Vardanyan. “This reservation confirms their actual buying intent and shows whether they really desire to buy the product. And unlike focus groups which pay random sample populations to share potentially irrelevant opinions, the insights and opinions gathered through Prelaunch.com’s surveys, and discussions are highly-qualified and relevant as the buying intent has already been confirmed. It changes everything.” One year after its introduction, Prelaunch has 2,000 registered businesses as users, including e-bike and e-motorcycle manufacturer Fuell, and approximately 1 million community members, a.k.a. potential purchasers.