2023年6月30日

Levit漢城電子商務公司,經營者的購物應用Alwayz,想讓購物體驗更有趣的和負擔得起的。兩歲的創業公司最近在一係列B輪融資籌資4600萬美元由DST全球合作夥伴參與新投資者的債券投資和現有的支持者KB,未來資產資本,韓國投資夥伴,GS公司,Klim企業。最新一輪,Levit引發了自成立以來總計6700萬美元。Alwayz提供範圍廣泛的產品,從日用雜品家用電器和服裝化妝品。但它偏離了典型的電子商務平台,將社會功能,如短視頻和遊戲化納入網上購物吸引客戶。x為例,用戶可以通過玩遊戲來賺取獎勵培養豬性格Don-Don-E,或接收作物在現實生活中成功培養後作物通過玩遊戲叫AI-Farm應用。此外,Alwayz最近推出了一個“短褲”功能,允許用戶觀看視頻和短,作為回報,獲得折扣購物時。它還與低價吸引客戶的產品。用戶可以獲得折扣,如果他們與其他用戶購買產品或他們的朋友Alwayz。Alwayz C2M (consumer-to-manufacturer)模型刪除層的分銷商,包括物流、庫存和其他中介機構,允許應用程序以更低的價格提供高質量的產品。大多數賣家Alwayz製造商或製造商,據該公司。 x “Our average product selling price is around 20% cheaper than the lowest prices on other e-commerce platforms,” chief executive officer and co-founder of Levit, Jaeyun Kang, said. “This has been made possible because lesser-known brands, which traditionally spent nearly 30-50% of the selling price on marketing in search-based [e-commerce] platforms, can now sell their products more efficiently on Alwayz through discovery-based shopping.” Levit says games and social features help users enter the Alwayz app daily and be exposed to various products, even if they do not immediately intend to buy. x “As users enjoy the engaging experience on our platform, we leverage their high engagement to expose them to a range of items through our recommendation algorithms. This way, even if items are from lesser-known brands, customers can discover and buy them,” Kang said. Levit describes this user experience as a “discovery shopping experience.” When asked about how it ensures low-priced products are high-quality, the company CEO said its recommendation algorithms assess all items on Alwayz, using factors such as conversion and customer repurchase rates. “We ensure an item isn’t widely exposed until it has proven its quality, and this approach allows us to maintain the quality of items,” he said. x Image Credits: Levit / Alwayz Since its launch in September 2021, the startup claims Alwayz has amassed 1 million users within three months and has reached 7 million users, 2.5 million monthly active users (MAUs) and 1.3 million daily active users (DAUs) in one and a half years. Alwayz aims to secure more than 12 million registered users, 5 million MAUs, and 3 million DAUs by the end of 2023, Kang said, adding that it has nearly 20,000 sellers registered on the app. Three founders of Levit — Kang, Sangwoo Park and Hyunjik Lee — have set their sights on two ambitious goals: establishing Levit as the leading e-commerce company in South Korea and capturing a significant share of the global discovery shopping market. Alwayz has to compete with local peers, the likes of Coupang, Naver and Kurly, but its business model is more similar to the U.S.-listed e-commerce Pinduoduo and China-based AliExpress in terms of social features and lower-price products. The outfit, which has 20 people on the team, is planning to bring its platform to the U.S. market as early as this year. “Disruption in horizontal commerce is rare,” said Daegwon Chae, general partner of BOND. “Dislodging large incumbents requires meaningfully better, faster, cheaper experiences, which are difficult to achieve in a mature and efficient market. Alwayz has broken through with its relentless focus on user experience, engagement and value.”