2023年4月24日

治愈-功能水化品牌係列宣布了560萬美元的資金和零售擴張到全國15000家門店,進一步鞏固品牌在100億美元的功能作為一個關鍵球員混合飲料市場。這一輪融資是由萊瑞Hippeau附加新的和現有投資者的參與包括Valedor夥伴,簡單的食品企業,參天橡樹風險資本、喜悅夥伴,西拉,克裏斯特爾斯等等。治療將利用資金,加快零售擴張,其領導團隊成長,增強客戶意識,開發新產品。自2019年推出以來,治愈每年230%的平均速度增長和擴大其零售足跡包括新的零售合作夥伴像豆芽,此事,克羅格,Stop &商店,Wegmans來,加入現有的賬戶包括CVS和沃爾格林。過去12周,治療已經316%自然通道相比,總體類別以19.5%的速度增長,使自然水化治療增長最快的品牌,根據旋轉。稱為唯一female-founded電解質品牌——這也是大多數女性經營和有一支女子醫療和營養谘詢委員會——治愈的接受者也是從女性健康雜誌2022年健身獎,並計算格溫妮絲·帕特洛,阿什利·格雷厄姆,布魯克林Decker,米蘭達克爾在其許多名人粉絲。治愈——的使命是讓別人活得更好和更健康的生活,唯一能夠捕獲一個100億美元的混合功能飲料市場的主要部分,通過創建science-backed健康產品清潔、有效成分在負擔得起的價格。及其植物性電解質粉根據世界衛生組織的口服補液鹽配方,但與其他口服補液鹽配方,其成分是轉基因,可持續采購,沒有添加糖或赤蘚糖醇。+治療還推出了新的電解質口味今年早些時候包括檸檬和草莓獼猴桃,並引入了一個新的散裝jar格式。治愈是業內資深人士對其領導團隊持續增加,最近宣布公司帶來了勞拉·肯德裏克作為他們的首席營銷官,以前在高架的健康和SmartyPants維生素,和斯泰西Gillespie作為創新的副總裁,前奧拉有機和蓋亞的草本植物。 Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. And in just over 4 years, Cure has expanded to over 15,000 retail stores nationwide including CVS, Walgreens, Albertsons, and Sprouts. KEY QUOTES: “In the past four years, Cure has seen explosive growth as consumers look for better-for-you functional beverages that really work and aren’t full of added sugar. Cure is on a mission to create healthy and effective products that provide the ultimate foundation for health and well-being.” Lauren Picasso, CEO and founder at Cure Hydration “We are excited to partner with Cure, an omnichannel hydration company we believe is poised for breakout growth in the $10 billion functional drink mix market. After only launching in 2019, the brand has quickly gained traction online and in over 15,000 doors. We believe Cure’s high performance is attributable to its outstanding team, especially CEO and Founder Lauren Picasso whose drive, magnetism and experience bode well for Cure’s future success. We can’t wait to see what Cure accomplishes in the coming years.” Valedor Partners’ Barbara Palmquist “We continue to invest in Cure because the team has proved that they can scale beyond direct-to-consumer to become an omnichannel brand with a national footprint. We are excited to see Cure’s continued retail distribution and disruption of the hydration category.” Caitlin Strandberg, Partner at Lerer Hippeau Trending on Pulse 2.0