2021年3月22日

Optify是針對軟件設計增加一個驗光師的# 1的價值資產——處方眼鏡鏡框和鏡片對所有行業市場變化,和客戶需求變化越來越多地在網上,Optify介紹世界上最全麵的電子商務軟件專門驗光師。雖然有超過30000個驗光師在美國,它仍然是一個成功的職業,許多實踐無法利用麵對麵的銷售,特別是在COVID-19大流行。40%的驗光實踐的收入歸因於幀和鏡頭,缺乏在線可以損害業務。直接麵向消費者的在線品牌繼續茁壯成長,驗光師留下的風險沒有機會推銷自己和現代化不斷變化的消費者需求。然而,直接麵向消費者眼鏡品牌往往低於沒有當地磚和砂漿的便利位置,在網絡願景保險金,眼科檢查。消費者已經開始期待一個omni-channel購物體驗。Optify的軟件允許驗光師在數字時代茁壯成長。Optify提供了實踐的工具出售庫存——自己的品牌——和維護病人的關係。從具有高度針對性的營銷最合格的病人;家裏和辦公室試用心機去尋找一雙完美的框架; to a patented photo measurement system that captures PD, SEG and OC, Optify’s software capitalizes on the services only optometrists can provide. Co-founded by three professionals (Dave Barton, Wes Goddard, Nick Giancola), Optify brings together a variety of perspectives and decades of experience in both the eyewear and digital marketplace industries. As the founder of davidkind.com, Barton (CEO) has years of experience with both direct-to-consumer eyewear online selling and the traditional retail model — and understands the trials optometrists might face when seeking to sell inventory online. “We wanted to create a digital hub where patients could interact with their optometry practice, in a way that they haven’t been able to in the past. By utilizing Optify in its fullest expression, optometrists can connect with their patients — not just for yearly prescription maintenance, but also to interact with the frame collections they sell. Optify helps change the patient’s digital experience from medical to shopping.” What makes Optify stand out, and is unique as a service for its clients, is the accessibility and specificity of its design. “Since eyewear is a completely customized product for each individual patient, programs like Shopify don’t work for many brands or practices — without tens of thousands of dollars of custom coding and additional plugins resulting in only a fraction of what we offer. With Optify, we’ve combined the online storefront capabilities of multi-million dollar proven optical specific eCommerce platform, along with the marketing automations learned from a decade selling frames & lenses online.” While Optify was in development prior to the COVID-19 Pandemic, the current global climate exposed an even greater gap in the optometry industry — one that other trades had previously embraced through web development, home try-ons and online ordering. Optify continues to make improvements to its services based on the needs of its clients, their patients and the changing world we all live in.