吃豆子

2023年6月29日,

Anzu -一個先進的內在遊戲內置廣告解決方案公司宣布了一項4800萬美元的係列B一輪融資,顯著增加其估值和添加一些新的引人注目的投資者。這個新的一輪融資還包括轉換安全筆記和投資者退出增加了10倍的估值。這一輪融資是由埃米公司,是美國最受尊敬的媒體之一,體育和娛樂公司在貝寶公司追加投資,進化,西蒙Equity Partners, Bandai Namco娛樂021年基金(一個企業風險的手臂一個日本卡通Namco娛樂)。和現有Anzu投資者包括索尼的創新基金,nbc環球,WPP Bitkraft,三星接下來,哈裏斯Blitzer體育和娛樂(HBSE)合資企業,阿克塞爾施普林格和選框企業——風險投資基金由芝加哥小熊的母公司。遊戲內置廣告繼續會有越來越多的廣告主和開發者意識到它帶來的巨大機遇達成新的市場的玩家。的高跟鞋Anzu最近的雇傭和尼莉莎麥克唐納,全球銷售執行副總裁,該公司將使用資金繼續構建其全球領導團隊。+ Anzu還將尋求擴大其美國全國足跡通過開發團隊。這一輪融資將使Anzu保持獨立和完全專注於它的使命讓廣告在遊戲更好。主要引用:“我們很高興關閉係列B一輪融資和帶來一些令人興奮的新投資者。我們相信,遊戲內置廣告有潛力成為一個數十億美元的市場,和Anzu是完全能夠利用這一巨大的機遇。 Over the past year, we have achieved some significant milestones towards our vision, and have connected with more exclusive AAA games and premium content, expanded our measurement capabilities for advertisers, and secured patents for our unique intellectual property.” — Itamar Benedy, Co-Founder and CEO of Anzu In-game advertising is ready to become the next major advertising category as marketers connect their brands with billions of cloud, PC, console, and mobile gamers worldwide. We look forward to partnering with Anzu as it delivers the technology and business system to make in-game advertising a large part of every marketer’s media buying plans.” — Emmis Corporation Founder, Chairman, and Chief Executive Officer Jeff Smulyan “As the clear market leader in the nascent space of in-game advertising, Anzu brings highly sophisticated advertising into complex, 3D environments. We’re excited to support Anzu as they build on their proprietary technology, broaden their robust ecosystem of partners and expand their team in the U.S. and globally.” — PayPal Ventures Managing Partner James Loftus Trending on Pulse 2.0