2023年4月25日

顧問自己也同樣好奇。事實上,87%的金融顧問會接受更多的人工智能工具和花時間學習新流程是否有明顯的好處,埃森哲發現。百分之九十七認為人工智能可以幫助他們成長的關鍵業務有機的書超過20%,和51%會考慮離開現在的公司有更好的技術工具。恩強調,AI的擁抱是抓住顧問社區中以較慢的速度比其他行業。“可能有缺乏了解人工智能是什麼,也許有點懷疑從顧問的信息,人工智能製造將是正確的,”她說。“但感情絕對是,‘我防守問題AI從每個人,所以我試著找出這是什麼。”甚至robo-advisers——數字平台,使用客戶的數據來提供建議,並自動為他們投資於某些基金——不要使用大量的人工智能,盡管他們的名字,嗯說。在大多數情況下,他們隻是自動化的投資組合策略而不是擁抱機器學習。但是,在她看來,是一個錯失的機會。“顧問社區可以更有效地工作時,同意,我們將接受AI並開始使用它,我們可以,”恩說。 "Then they can actually spend their time growing their businesses and being in front of current clients and walking alongside them, as well as spending more time with prospective new clients." To counter any reluctance and help advisers get comfortable with these new tools, Hein suggests taking small steps now to prepare for widespread adoption. She suggests embracing app-based customer relationship management (CRM) programs rather than relying solely on sales assistants or junior advisers; when those programs eventually roll out AI-enhanced capabilities, advisers will be able to hit the ground running. For example, Robo Global used software company HubSpot to create an app for their CRM. As a result, they've adopted several of HubSpot's technological advancements and capabilities into their platform. As HubSpot delves into AI and potentially rolls out their own large language model — like a ChatGPT — Hein's team will already be comfortable with the program and platform. She also stresses that AI-powered chatbots are unlikely to impact any client-facing work or communications. That human connection and relationship will remain, and instead, AI tools can streamline the more tedious and time consuming administrative tasks for advisers. Eighty percent of advisers, for example, report that AI's greatest benefit is translating clients' data digitally rather than manual entry. "Start thinking about this technology as a first resource for things like drafting emails or making a blog post," Hein says. "This business is highly regulated, so you'll probably have to submit it through your compliance department to make sure that it's appropriate and approved for retail distribution anyway. So let's get super efficient on the very first steps instead of doing everything from scratch." Continuing education in this space will prove vital as innovations keep coming. Recently, Bloomberg announced that it's launching its own chatbot, BloombergGPT machine learning model, which will apply the same type of AI techniques that GPT uses, but to financial datasets. In response, Robo Global launched an investor's how-to guide on AI on their website. The goal is to educate as many advisers in the industry as possible so that the advisory space doesn't get left behind in the AI movement. "We're all forced to adopt technologies," Hein says. "In the end, it'll make us all more relevant to work with a whole lot of other clients in different industries or specialize in working with a certain client type or demographic or age group."