2023年6月19日

新聞分享這篇文章分享這篇文章提供的紐約,6月19日2023年塞倫蓋蒂從資產管理、領先機會投資公司已經宣布股權投資集中和發展商業和聯賽的轉播權,頂級聯賽足協在秘魯。塞倫蓋蒂與1190體育和其他投資合作夥伴收購30%的股份商業銀行和聯賽的轉播權1。在這一行動中,塞倫蓋蒂希望集中和營銷的集體權利,將大幅提高聯賽的價值和個人的俱樂部,創建一個更愉快的、有競爭力的產品看國內外聯賽1粉絲。“我們非常興奮的繼續擴大參與體育和媒體,尤其是在全球足球。這項投資建立在塞倫蓋蒂的樂觀看法的機會在南美市場和持續的支持,許多認為足球的核心,“說,總經理和特殊情況,詠歎調Vossoughi,負責塞倫蓋蒂的體育和媒體策略。創始人兼首席執行官楊晨LaNasa塞倫蓋蒂說:“在全球其他聯賽,我們已經看到,加強聯盟的競爭動態和金融俱樂部結果的概要文件材料改進風機接觸,收視率,球員發展和轉讓活動。我們相信秘魯可以頂部南美足球的國家之一,聯賽1俱樂部在常規競爭贏得南美解放者杯、Sudamericana杯等主要賽事。”Serengeti's investment in Liga 1 Peru marks an expansion of its existing partnership with 1190 Sports, the leading expert in the commercialization and management of sports distribution and media rights in Latin America. The two firms collaborate with premier sports organizations including the Chilean and Peruvian football federations and are currently promoting the centralization of the Brazilian domestic league (Brasileirão) for 20% of the commercial and media rights through the majority group, Liga Forte Futbol (LFF). These partnerships signify Serengeti and 1190 Sports' shared ambition to advance sports rights management in Latin America. "Throughout our collaboration with 1190 Sports, we have observed their effective management strategy, delivering positive outcomes for clubs and investors alike, thereby enhancing the overall product for global football fans and we are excited about the prospect ahead of us with Brasileirão," said Jody. "We're thrilled to continue expanding our successful partnership with Serengeti Asset Management as we work to professionalize and enhance the value of sports rights and football in Latin America. Via our unique associative model with the clubs, Peru's Liga 1 has an exciting opportunity to grow its value by incorporating best practices from the world's leading leagues, as well as new technologies and business models, to create a more attractive product for the fans and position Liga 1 as one of the leading football leagues in the region," said Matias Rivera, Co-Founder and Chief Executive Officer of Fz Sports. This investment in Liga 1 marks a significant step for Serengeti and 1190 Sports as they seek to solidify their presence in the Latin American sports market and ultimately develop the region's sports rights management landscape, bringing enhanced experiences to both fans and stakeholders alike. About Serengeti Asset Management: Founded in 2007 by Jody LaNasa, Serengeti Asset Management addresses complex special situations through structure and creativity. The firm manages capital for institutional investors, including pensions, endowments, and large family offices, utilizing a flexible, opportunistic and value-driven approach to investments. About 1190 Sports: 1190 Sports is a leading sports rights management company that specializes in the commercialization and management of sports distribution and media rights. As a subsidiary of Fz Sports, a global sports media and technology company, 1190 Sports is dedicated to professionalizing the sports industry and connecting sports fans with the content they love.