2023年5月16日

假期®,屢獲殊榮的防曬霜公司的使命讓防曬霜的樂趣,宣布完成一係列600萬美元資金。為首的西拉,一個新興增長股票和風險投資公司投資背後的異常下一代消費品牌,超額認購輪包括從真正的美合資企業投資,BFG夥伴,索諾瑪品牌,瑪拉貝克(藍水星)的聯合創始人和前首席執行官David Grutman Groot酒店)的創始人(Heela楊Tsuzuki (Sol -裏約熱內盧的聯合創始人兼首席執行官),等等。假期®的快速增長可以歸因於它能夠帶來一個有趣的、意想不到的防曬霜分類的新方法。一流的護膚品和防曬科學搭配新穎和創新的格式(如鞭打cream-inspired SPF),其“leisure-enhancing”產品經常去病毒在社交媒體平台上,有機了數百萬的觀點,導致庫存在零售商進行銷售。除了小說格式和一流的公式,他們喜愛的產品也主要精力集中在知覺的體驗。他們精心設計讓你看起來,感覺,和聞起來像你去過天堂,並加上一個身臨其境的品牌的世界,幫助運輸用戶一個幸福的地方。假期®計劃使用這注入資金:擴大分布全國,進入極端美麗的所有門,Nordstrom,和Anthropologie,以及與BlueMercury簽署新的夥伴關係,CIBO,猛禽。除了國家零售合作夥伴,假期®將深化其對當地“休閑目的地”等標準,朋友,Ace酒店,Palisociety,蒙德裏安,理發師,獄警畢格羅和更多。投資於人才。最近的員工包括倫敦Nielsen-Krupski高級副總裁,銷售和商業策略(以前在邦迪沙灘,歐萊雅、百事可樂),瑞安Bukstein營銷副總裁(以前在Ace酒店),卡特裏娜Virani作為產品開發的副總裁(以前在帕西菲卡,誠實的公司,MAC化妝品和KORRES),和漢娜Kollock作為經濟增長的營銷總監(以前在COOLA和牛奶組成)。 Develop even more “leisure-enhancing” sunscreen products with the help of industry leaders such as Carlos Huber of ARQUISTE Parfumeur, Rodrigo Flores-Roux of Givaudan, and Dr. Elizabeth Hale, Dermatologist and SVP of the Skin Cancer Foundation. “Dakota, Lach, and Marty have built an incredible brand that is bringing fun back to the sun care category, while demonstrating the ability to break through the inefficiency of digital marketing today with innovative products and creative marketing – that’s their unfair advantage,” said Brian Thorne, Partner at Silas Capital and Head Chair of the Jimmy Buffett Excellence Committee at Vacation®. “While the company is laser-focused on building a sizable business within sun care, we do believe that Vacation® has the permission to extend into a wide array of adjacent categories and the opportunity to ultimately become this generation’s Margaritaville.” About Vacation®, Inc Vacation®, Inc is an award-winning sunscreen company from Miami USA on a mission to make sunscreen fun. Founded by Marty Bell, Lach Hall, and Dakota Green, the trio worked alongside Dr. Elizabeth Hale, Board Certified Dermatologist and an SVP of The Skin Cancer Foundation, as well as world-renowned perfumers Carlos Huber and Rodrigo Flores-Roux to create “Leisure-Enhancing” SPF products that are both unique in the category - take their whipped cream-inspired “Classic Whip Sunscreen Mousse” - and which make the wearer look, feel, and smell like they’ve been to paradise and back. Vacation® Inc launched in June 2021 and quickly became a viral sensation, beloved for its lust-worthy products and nostalgic 360-degree brand world inspired by the sun-soaked days of 1980s beach culture. Vacation® Inc has been praised by tastemakers including Kourtney Kardashian and Jasmine Sanders, has been featured in dozens of publications, from Fast Company to Vogue, and has received sought-after awards from GQ, Esquire, Allure, Refinery29, and many more.