2023年6月27日

Anzu宣布係列的完成一輪融資,通過該公司已經籌集了總計4800萬美元。這顯著升高整體估值出現的新引人注目的投資者;圓是由媒體、體育和娛樂公司埃米公司與其他參與者包括貝寶公司,進化,西蒙Equity Partners, Bandai Namco娛樂021年基金。貝寶公司管理合夥人詹姆斯Loftus說:“明確的市場領導者的新興遊戲內置廣告空間,Anzu帶來高度複雜的廣告為複雜3 d環境。”As for pre-established investors in Anzu, further financial support has come from Sony Innovation Fund, NBCUniversal, WPP, Bitkraft, Samsung Next, Harris Blitzer Sports & Entertainment (HBSE) Ventures, Axel Springer and Marquee Ventures. Intrinsic and independent This latest funding round will include the conversion of SAFE notes, as well as investors exiting with a valuation increase of 10 times. Another boon of the new funding is that it enables Anzu to remain fully independent. Anzu intends to use the funds to continue to grow its leadership team and make further progress on its footprint in the US, developing its teams countrywide. The company’s intrinsic in-game ad solutions have tripled Cooking Fever’s ARPDAU . "We are thrilled to close our Series B funding round and bring some exciting new investors on board," said Anzu co-founder and CEO Itamar Benedy. "We are confident that in-game advertising has the potential to be a multi-billion dollar market, and Anzu is perfectly positioned to take advantage of this huge opportunity." Emmis Corporation founder, chairman and CEO Jeff Smulyan commented: "In-game advertising is ready to become the next major advertising category as marketers connect their brands with billions of cloud, PC, console, and mobile gamers worldwide. We look forward to partnering with Anzu as it delivers the technology and business system to make in-game advertising a large part of every marketer’s media buying plans."