2023年5月4日

發表:2023年5月04,- 09:22更新:04,2023 - 09:22麥當勞在Cheongna出口的國際城市,仁川(麥當勞)朝鮮人民喜歡漢堡,但潛在買家猶豫地搶購交易與全球漢堡連鎖店麥當勞由於嚴格的總部經常引發衝突,阻礙增長的政策。麥當勞朝鮮一直在努力尋找買家,因為它已出售去年6月盡管兩位數增長的市場近年來韓國的漢堡。據市場研究公司歐睿,漢堡市場是價值4萬億韓元(29億美元),去年看到比2018年增長了42%。4月27日,韓國食品和後勤集團Dongwon集團決定放棄收購收購韓國子公司的全球漢堡特許經營麥當勞成為唯一的投標人參與1月後,所涉金額不詳。Dongwon組織的官員稱,朝鮮集團最近決定放棄收購主要是由於其有限的自治管理的本地操作。“由於保密協議,我們不能說太多,”一位官員說Dongwon組。“然而,據我所知,收購不下降,因為(兩家公司)收購價格不同的意見,”他說。的更大原因Dongwon集團選擇的協議是其高度有限的作用在麥當勞的管理韓國媒體,據官方。“當你獲得一家公司,你需要管理的權利。自主權,你需要能夠做你需要做的事情,以改善業務和盈利,”這位官員說。 More management control would have been needed to improve the deteriorating performance of McDonald's Korea, which has been in the red in recent years, said a representative from a local food company on the condition of anonymity. "McDonald's Korea has been suffering from a deficit for some time. If the new buyer can't make tweaks in the way it is currently running its business in Korea, the company would not be able to make profits in the saturated market for burgers," he said. McDonald's Korea posted operating losses of 27.8 billion won in 2021, along with net losses of 34.9 billion won. A year before, it had posted operating losses of 48.4 billion won. McDonald's is "one of the most heavily regulated" global franchises, said another representative from a local food company on the condition of anonymity, adding that selecting menu items and marketing tactics are managed by the global headquarters. "Although McDonald's is a global brand, it should allow its outlets to be operated locally to some extent according to domestic circumstances," he added, saying its failure to do so was the reason behind its numerous failures to find a local buyer. In 2016, McDonald's had attempted to dispose of its Korean business to a slew of Korean conglomerates such as CJ Group, KG Group, NHN Entertainment -- as well as to a consortium led by the private equity fund Carlyle Group and Maeil Dairies. However, the deals fell through for numerous reasons, including the high buyout price raised by McDonald's. KG Group, which sold KFC Korea to private equity fund Orchestra on April 27, also raised similar concerns about restrictions on its management rights as a local operator. Since KG Group acquired KFC Korea from CVC Capital for some 50 billion won in 2017, KG Group said that it has experienced a slew of conflicts with KFC global headquarters about interpretations of global operation policies which failed to take into account domestic business conditions. "One of the main reasons KG Group terminated its relationship with KFC was because it did not let us operate Korean outlets freely," an official from KG Group told The Korea Herald. "For example, during the pandemic, we wanted to initiate a delivery business. However, KFC made it very difficult for us to start the business, saying that South Korean outlets would be one of the only KFC outlets in the world that offer delivery services," he added. Also, when KG Group pushed for a plan to have a Korean menu in KFC outlets, he said that the plan had been canceled due to opposition from the global headquarters. "We wanted to maintain our relationship with KFC by operating their outlets here, since KFC's performance in Korea had steadily improved under our operations," he said. "But we decided to sell it because business was not working out for either group," the KG Group official said, adding that it's becoming increasingly difficult for Korean groups to retail and operate multinational chains due to their strict adherance to global management policies. By Lee Yoon-seo ( yoonseo.3348@heraldcorp.com )