2023年4月23日

EKATERINA BOLOVTSOVA通過Pexels英國tech-first個性化美容市場Sourcerie獲得£180萬年計劃公平聯盟領導的一輪融資資本和Vorwerk企業。誰:Sourcerie成立了克裏斯汀Cardwell和亞曆克斯·拜爾,今年2月推出。公司之間建立一個個性化的購物市場消費者、零售商和品牌在消費者可以訪問基於客戶反饋和機器學習的建議。軟件是用於處理成千上萬的在線消費者評論提供高度個性化的產品推薦。原因:資金將構建技術平台和個性化軟件消費者的護膚、護發和身體保健需求。自180萬年關閉£計劃,他們正在招聘一個團隊在工程、產品、商業和市場營銷。用他們自己的話說:“我們是超級的印象與創始團隊的背景從Palantir,美麗的函數,歐萊雅,Refinery29,麻省理工學院的工程學學位,劍橋和牛津大學,加上豐富的技術經驗,美麗和比例風險資本支持的企業,“Jeevan休閑大衣品牌,公平聯盟負責人,說的投資。”再加上他們的激情為空間,我們知道這些創始人破壞現狀的美通過幫助消費者和供應商申請目標,數據驅動的決策個人護理的需要。”“We want to enable a natural human behavior—seeking a recommendation—and use tech to scale that,” Cardwell told the Financial Times. “We work with both retailers and brands to integrate their products and reviews into our brand, and show a marketplace to the consumer. It’s a curation of reviews, not just products. What are people just like me saying about this product?” “Beauty is a massive market but a tech laggard,” Beyer told Tech Funding News . “Making use of messy data is hard in any industry, but personalising for beauty has so much more nuance that can only be captured by scaling community input. The data platform and software we’re building has so many potential use cases for the broader industry. We’re already in discussions with many of our supplier partners about potential applications, from making data-driven buying decisions, to being their white label in-store recommender. Beauty and retail have historically struggled to attract engineering talent that can deliver on this, but it’s something that only we can deliver on with our expertise and platform.” Katharina Neuhaus, Principal at Vorwerk Ventures, commented, “In a world in which customers are increasingly overwhelmed by choice and information, we couldn’t be more excited to support Alex and Kristin who are building a truly data driven approach to enable millions of people to find the most suitable products for them.” DETAILS: Sourcerie raised £1.8 million in a pre-seed funding round from Playfair Capital and Vorverk Ventures. Strategic angels that participated in the round are Sandrine Deveaux, EVP Future Retail at Farfetch, Mandeep Singh, co-founder of Trouva, Renee Parker, former head of Amazon Luxury Beauty, Vanessa Goddevrind, former EMEA Head of Beauty for McKinsey, Jason Scott, former head of Google’s US Startup Ecosystem, Joe Falter, co-founder of Zapp and former Jumia founding team member, Laura Connell, Partner at Atomico, Anna Sweeting, Founder Vaultier7, and Claire Cherry, Partner at Joyance. ×