Tolaram非洲食物

2018年5月7日,

2018年5月7日——埃裏克•施羅德分享:巴特爾克裏克,密歇根州。——建立在其認為在新興市場擴張是經濟增長的關鍵,凱洛格公司已經宣布在西非企業增加投資。與第一季度財務的釋放,凱洛格5月2日宣布投資總共大約4.2億美元增加其合資企業股權利益在西非。作為這一舉動的一部分,凱洛格表示,它已行使其Tolaram非洲食物選擇收購的股份,控股公司的包裝食品的主要製造商在尼日利亞和加納。由Multipro Tolaram大部分的產品分布,最大的食品經銷商產品在尼日利亞和加納。凱洛格,連同Tolaram, 2015年9月以來Multipro 50%的投資興趣。除了Multipro,凱洛格和Tolaram自己的另一個合資企業,凱洛格Tolaram尼日利亞有限公司合資成立於2016年1月市場和分發早餐和零食品牌在西非和麵條在非洲。在凱洛格亞太分公司營業收入總計2600萬美元在截至3月31日的第一季度,同期從2300萬美元上漲13%。淨銷售總額為2.52億美元,從2.27億美元增長了11%。5月3日在與分析師的電話會議上,阿米特Banati,亞太區高級副總裁和總裁表示,該地區的增長推動了三個主要因素。 “The first is growth in emerging market cereal, and more recently, wholesome snacks across Asia and Africa,” Mr. Banati said. “We are seeing double-digit growth in markets like India, Southeast Asia, Korea and South Africa. “The second factor is our continued expansion of Pringles. In quarter 1, we grew Pringles at a double-digit rate, led by growth in emerging markets. And this represented an acceleration from the mid-single-digit growth that the brand has been achieving consistently over the past two years. “The final factor is the stabilization of the region’s core developed market, Australia. By focusing on the playbook we know wins in cereal, relevant food news combined with effective brand building and excellent in-store execution, we return to share growth in 2017. And we continued to gain share in quarter 1 of 2018. The combination of operating leverage from the strong top-line growth with productivity savings from Project K and zero-based budgeting enable us to increase brand-building investment at a double-digit rate in the quarter and still deliver 17% operating profit growth as well as strong operating margin expansion. And remember, these sales and profits results don’t yet include any of our joint ventures.” Digging deeper into Kellogg’s strategy for forming joint ventures in West Africa, Mr. Banati said the moves were “prudent from a capital and risk standpoint as we moved into a new market with a new partner.” He said Kellogg’s stake in Multipro has given Kellogg access to “an unrivaled distribution and logistics system in Nigeria.” By acquiring 50% in Multipro’s holding company, Tolaram Africa Foods, Kellogg has secured a stake in Dufil. “(Dufil) is a leading manufacturer and marketer of packaged foods in Nigeria and Ghana, including the No. 1 brand of noodles,” he said. “Dufil is a well-run company with excellent growth prospects and very strong profitability.” Kellogg Tolaram Nigeria Ltd., meanwhile, is focused on the manufacture and marketing of cereals and snack brands in West Africa. “In just two years, we have seen rapid expansion in this venture,” Mr. Banati said. “More recently, we constructed a cereal plant in Nigeria for local production. And in quarter 1, we successfully launched Kellogg’s cereals, which are off to a very strong start. We also launched Kellogg’s noodles into South Africa and Egypt. This venture is showing exciting prospects for growth.” Related Articles